:root {
  --bg: #ffffff;
  --surface: #ffffff;
  --surface-soft: #f7f7f7;
  --surface-alt: #fafafa;
  --ink: #2c3e50;
  --muted: #617181;
  --line: rgba(44, 62, 80, 0.13);
  --brand-green: #66cc33;
  --brand-green-soft: #e2f6d7;
  --link-blue: #003b95;
  --green-hover: #58b82d;
  --shadow: 0 24px 80px rgba(44, 62, 80, 0.11);
  --content: 1180px;
}

* {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
}

body {
  margin: 0;
  font-family: Arial, Helvetica, sans-serif;
  color: var(--ink);
  background: var(--bg);
}

body.menu-open {
  overflow: hidden;
}

a {
  color: var(--link-blue);
}

img {
  display: block;
  max-width: 100%;
}

.skip-link {
  position: fixed;
  left: 24px;
  top: 18px;
  z-index: 30;
  padding: 10px 14px;
  color: var(--surface);
  background: var(--ink);
  transform: translateY(-160%);
}

.skip-link:focus {
  transform: translateY(0);
}

.sr-only {
  position: absolute;
  width: 1px;
  height: 1px;
  padding: 0;
  margin: -1px;
  overflow: hidden;
  clip: rect(0, 0, 0, 0);
  border: 0;
}

.site-header {
  position: sticky;
  top: 0;
  z-index: 20;
  background: rgba(255, 255, 255, 0.92);
  border-bottom: 1px solid var(--line);
  backdrop-filter: blur(18px);
}

.nav-shell,
.section-inner,
.footer-inner {
  width: min(var(--content), calc(100% - 40px));
  margin: 0 auto;
}

.nav-shell {
  display: flex;
  align-items: center;
  justify-content: space-between;
  min-height: 78px;
}

.brand {
  display: inline-flex;
  align-items: center;
  gap: 12px;
  text-decoration: none;
}

.brand-logo {
  width: 164px;
  height: auto;
  object-fit: contain;
}

.site-menu {
  display: flex;
  align-items: center;
  gap: 24px;
  font-size: 0.94rem;
}

.site-menu a {
  color: rgba(44, 62, 80, 0.78);
  text-decoration: none;
}

.site-menu a:hover,
.site-menu a:focus-visible {
  color: var(--ink);
}

.nav-cta {
  padding: 12px 16px;
  color: var(--ink) !important;
  background: var(--brand-green);
  border-radius: 8px;
  box-shadow: 0 12px 30px rgba(102, 204, 51, 0.22);
}

.menu-toggle {
  display: none;
  width: 42px;
  height: 42px;
  padding: 0;
  border: 1px solid var(--line);
  border-radius: 8px;
  background: var(--surface);
}

.menu-toggle span:not(.sr-only) {
  display: block;
  width: 18px;
  height: 2px;
  margin: 4px auto;
  background: var(--ink);
}

.hero {
  position: relative;
  min-height: 690px;
  overflow: hidden;
  background: var(--surface);
  border-bottom: 1px solid var(--line);
}

.hero-image {
  position: absolute;
  inset: 0;
  width: 100%;
  height: 100%;
  object-fit: cover;
  object-position: center right;
}

.hero-shade {
  position: absolute;
  inset: 0;
  background:
    linear-gradient(90deg, rgba(255, 255, 255, 0.98) 0%, rgba(255, 255, 255, 0.95) 32%, rgba(255, 255, 255, 0.42) 62%, rgba(255, 255, 255, 0.12) 100%),
    linear-gradient(180deg, rgba(255, 255, 255, 0) 0%, rgba(247, 247, 247, 0.32) 100%);
}

.hero-inner {
  position: relative;
  width: min(var(--content), calc(100% - 40px));
  min-height: 690px;
  margin: 0 auto;
  padding: 108px 0 78px;
}

.eyebrow,
.section-kicker,
.step-label,
.region-tag,
.case-meta,
.insight-card > span:first-child {
  margin: 0;
  color: var(--link-blue);
  font-size: 0.78rem;
  font-weight: 800;
  letter-spacing: 0;
  text-transform: uppercase;
}

.hero h1,
.section h2,
.final-cta h2 {
  margin: 0;
  color: var(--ink);
  line-height: 1;
}

.hero h1 {
  max-width: 690px;
  margin-top: 18px;
  font-size: 4.7rem;
  letter-spacing: 0;
}

.hero-copy {
  max-width: 640px;
  margin: 24px 0 0;
  color: var(--muted);
  font-size: 1.32rem;
  line-height: 1.55;
}

.hero-actions {
  display: flex;
  flex-wrap: wrap;
  gap: 14px;
  margin-top: 36px;
}

.button {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  min-height: 52px;
  padding: 0 20px;
  border: 1px solid transparent;
  border-radius: 8px;
  font-weight: 800;
  text-decoration: none;
  transition: transform 180ms ease, border-color 180ms ease, background 180ms ease;
}

.button:hover,
.button:focus-visible,
.text-link:hover,
.text-link:focus-visible,
.insight-card:hover,
.insight-card:focus-visible {
  transform: translateY(-2px);
}

.button-primary {
  color: var(--ink);
  background: var(--brand-green);
  box-shadow: 0 16px 34px rgba(102, 204, 51, 0.24);
}

.button-secondary {
  color: var(--ink);
  background: rgba(255, 255, 255, 0.82);
  border-color: rgba(44, 62, 80, 0.18);
}

.button-primary:hover,
.button-primary:focus-visible,
.nav-cta:hover,
.nav-cta:focus-visible {
  background: var(--green-hover);
}

.trust-row {
  display: flex;
  flex-wrap: wrap;
  gap: 10px;
  max-width: 700px;
  margin-top: 58px;
}

.trust-row span {
  padding: 10px 14px;
  color: var(--ink);
  background: rgba(226, 246, 215, 0.8);
  border: 1px solid rgba(102, 204, 51, 0.24);
  border-radius: 8px;
}

.subpage-hero {
  padding: 96px 0;
  background:
    linear-gradient(120deg, rgba(226, 246, 215, 0.72), transparent 42%),
    linear-gradient(315deg, rgba(0, 59, 149, 0.08), transparent 36%),
    var(--surface);
  border-bottom: 1px solid var(--line);
}

.subpage-hero-grid {
  display: grid;
  grid-template-columns: minmax(0, 1.1fr) minmax(300px, 0.9fr);
  gap: 56px;
  align-items: end;
}

.subpage-hero h1 {
  max-width: 760px;
  margin: 18px 0 0;
  color: var(--ink);
  font-size: 4.2rem;
  line-height: 1;
}

.subpage-hero p:not(.eyebrow),
.permission-note p {
  color: var(--muted);
  font-size: 1.08rem;
  line-height: 1.68;
}

.permission-note {
  padding: 28px;
  border: 1px solid var(--line);
  border-radius: 8px;
  background: rgba(255, 255, 255, 0.84);
}

.permission-note h2 {
  margin: 22px 0 0;
  color: var(--ink);
  font-size: 1.55rem;
  line-height: 1.18;
}

.case-study-hero .hero-actions {
  margin-top: 28px;
}

.section {
  padding: 96px 0;
}

.section-split {
  display: grid;
  grid-template-columns: minmax(0, 0.86fr) minmax(0, 1.14fr);
  gap: 70px;
  align-items: start;
}

.section-split.reverse {
  grid-template-columns: minmax(0, 0.78fr) minmax(0, 1.22fr);
}

.section-copy {
  position: sticky;
  top: 112px;
}

.section h2,
.final-cta h2 {
  margin-top: 14px;
  font-size: 3rem;
}

.section-copy p:not(.section-kicker),
.section-heading p:not(.section-kicker),
.case-heading p,
.final-cta p {
  color: var(--muted);
  font-size: 1.08rem;
  line-height: 1.72;
}

.section-heading {
  max-width: 760px;
  margin-bottom: 44px;
}

.section-heading.narrow {
  max-width: 650px;
}

.problem-section,
.regions-section,
.insights-section {
  background: var(--surface);
}

.problem-grid {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 16px;
}

.problem-card,
.region-card,
.case-card,
.about-card,
.insight-card {
  border: 1px solid var(--line);
  border-radius: 8px;
  background: var(--surface);
}

.problem-card {
  min-height: 184px;
  padding: 22px;
}

.card-index {
  display: inline-flex;
  width: 34px;
  height: 34px;
  align-items: center;
  justify-content: center;
  color: var(--ink);
  background: var(--brand-green-soft);
  border-radius: 8px;
  font-size: 0.8rem;
  font-weight: 800;
}

.problem-card h3,
.region-card h3,
.case-card h3,
.about-card h3,
.insight-card h3 {
  margin: 28px 0 0;
  line-height: 1.28;
}

.problem-card h3 {
  font-size: 1.28rem;
}

.method-section {
  background:
    linear-gradient(90deg, rgba(102, 204, 51, 0.08) 1px, transparent 1px),
    linear-gradient(180deg, rgba(102, 204, 51, 0.08) 1px, transparent 1px),
    var(--surface-soft);
  background-size: 44px 44px;
}

.gtm-system {
  position: relative;
  overflow: hidden;
  padding: 42px;
  border: 1px solid var(--line);
  border-radius: 8px;
  background:
    linear-gradient(135deg, rgba(226, 246, 215, 0.74), transparent 38%),
    linear-gradient(315deg, rgba(0, 59, 149, 0.08), transparent 42%),
    rgba(255, 255, 255, 0.9);
}

.gtm-system::before {
  content: "";
  position: absolute;
  left: 54px;
  right: 54px;
  top: 102px;
  height: 2px;
  background: linear-gradient(90deg, var(--brand-green), rgba(0, 59, 149, 0.5));
}

.flow-lane {
  position: relative;
  z-index: 1;
  display: grid;
  grid-template-columns: minmax(0, 0.82fr) 72px minmax(0, 1.36fr) 72px minmax(0, 0.82fr);
  gap: 0;
  align-items: stretch;
}

.flow-node {
  min-height: 420px;
  padding-top: 4px;
}

.flow-node-localize {
  display: flex;
  flex-direction: column;
  align-items: center;
}

.flow-node-header {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  min-height: 54px;
  padding: 0 14px;
  background: var(--surface);
  border: 1px solid rgba(102, 204, 51, 0.28);
  border-radius: 999px;
  box-shadow: 0 12px 30px rgba(44, 62, 80, 0.08);
}

.flow-number {
  display: grid;
  width: 32px;
  height: 32px;
  place-items: center;
  color: var(--ink);
  background: var(--brand-green);
  border-radius: 50%;
  font-size: 0.78rem;
  font-weight: 800;
}

.flow-action {
  color: var(--link-blue);
  font-size: 0.78rem;
  font-weight: 800;
  letter-spacing: 0.08em;
}

.flow-node h3 {
  max-width: 11ch;
  margin: 46px 0 0;
  color: var(--ink);
  font-size: 2rem;
  line-height: 1.05;
}

.flow-node-localize h3 {
  max-width: 14ch;
  margin-right: auto;
  margin-left: auto;
  text-align: center;
}

.flow-node ul,
.region-card ul {
  display: grid;
  gap: 12px;
  margin: 26px 0 0;
  padding: 0;
  list-style: none;
}

.flow-node li,
.region-card li {
  position: relative;
  padding-left: 22px;
  color: var(--muted);
  line-height: 1.45;
}

.flow-node li::before,
.region-card li::before {
  content: "";
  position: absolute;
  left: 0;
  top: 0.62em;
  width: 7px;
  height: 7px;
  background: var(--brand-green);
  border-radius: 50%;
}

.flow-connector {
  position: relative;
  align-self: start;
  height: 54px;
  margin-top: 4px;
}

.flow-connector::before,
.flow-connector::after {
  content: "";
  position: absolute;
  top: 26px;
}

.flow-connector::before {
  left: 14px;
  right: 14px;
  height: 2px;
  background: rgba(0, 59, 149, 0.48);
}

.flow-connector::after {
  right: 12px;
  width: 10px;
  height: 10px;
  border-top: 2px solid rgba(0, 59, 149, 0.66);
  border-right: 2px solid rgba(0, 59, 149, 0.66);
  transform: translateY(-4px) rotate(45deg);
}

.execution-layer {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  width: 100%;
  margin-top: 34px;
  border-top: 1px solid rgba(44, 62, 80, 0.18);
  border-bottom: 1px solid rgba(44, 62, 80, 0.18);
  background: rgba(255, 255, 255, 0.55);
}

.market-node {
  min-height: 156px;
  padding: 22px 20px;
}

.market-node + .market-node {
  border-left: 1px solid rgba(44, 62, 80, 0.16);
}

.market-node span {
  display: inline-flex;
  color: var(--link-blue);
  font-size: 0.88rem;
  font-weight: 800;
  text-transform: uppercase;
}

.market-node p {
  margin: 18px 0 0;
  color: var(--ink);
  font-size: 1.02rem;
  line-height: 1.5;
}

.case-card p {
  color: var(--muted);
  line-height: 1.58;
}

.region-grid {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 16px;
}

.region-card {
  min-height: 360px;
  padding: 28px;
  overflow: hidden;
}

.region-card::after {
  content: "";
  display: block;
  width: 100%;
  height: 6px;
  margin-top: 34px;
  background: linear-gradient(90deg, var(--brand-green), var(--brand-green-soft), var(--link-blue));
  border-radius: 8px;
}

.region-card h3 {
  font-size: 1.5rem;
}

.card-link {
  display: inline-flex;
  margin-top: 24px;
  color: var(--link-blue);
  font-weight: 800;
  text-decoration: none;
}

.card-link:hover,
.card-link:focus-visible {
  transform: translateY(-1px);
}

.article-section {
  background: var(--surface);
}

.article-layout {
  display: grid;
  grid-template-columns: minmax(240px, 0.34fr) minmax(0, 0.66fr);
  gap: 72px;
  width: min(var(--content), calc(100% - 40px));
  margin: 0 auto;
  align-items: start;
}

.article-aside {
  position: sticky;
  top: 112px;
}

.article-summary-card {
  padding: 24px;
  border: 1px solid var(--line);
  border-radius: 8px;
  background: var(--surface-alt);
}

.article-summary-card h2 {
  margin: 14px 0 0;
  color: var(--ink);
  font-size: 1.5rem;
  line-height: 1.18;
}

.article-summary-card ul {
  display: grid;
  gap: 10px;
  margin: 24px 0 0;
  padding: 0;
  list-style: none;
}

.article-summary-card li {
  padding-left: 18px;
  color: var(--muted);
  position: relative;
}

.article-summary-card li::before {
  content: "";
  position: absolute;
  left: 0;
  top: 0.55em;
  width: 7px;
  height: 7px;
  border-radius: 50%;
  background: var(--brand-green);
}

.article-content {
  max-width: 780px;
}

.article-lede {
  color: var(--ink);
  font-size: 1.34rem;
  line-height: 1.58;
}

.article-content h2 {
  margin: 56px 0 16px;
  color: var(--ink);
  font-size: 2.15rem;
  line-height: 1.1;
}

.article-content h3 {
  margin: 34px 0 12px;
  color: var(--ink);
  font-size: 1.4rem;
  line-height: 1.22;
}

.article-content p,
.article-content li {
  color: var(--muted);
  font-size: 1.04rem;
  line-height: 1.75;
}

.article-content ul,
.article-content ol {
  display: grid;
  gap: 8px;
  margin: 18px 0 0;
  padding-left: 22px;
}

.implementation-chart {
  margin: 28px 0 10px;
  overflow: hidden;
  border: 1px solid var(--line);
  border-radius: 8px;
  background: var(--line);
}

.implementation-chart-header,
.implementation-row {
  display: grid;
  grid-template-columns: 0.76fr 1.1fr 1.45fr 1.45fr;
  gap: 1px;
}

.implementation-chart-header span {
  padding: 12px 16px;
  color: var(--link-blue);
  background: var(--brand-green-soft);
  font-size: 0.76rem;
  font-weight: 800;
  text-transform: uppercase;
}

.implementation-row {
  border-top: 1px solid var(--line);
}

.implementation-row > * {
  margin: 0;
  padding: 18px 16px;
  background: var(--surface);
}

.implementation-row .phase-time {
  color: var(--link-blue);
  font-size: 0.9rem;
  font-weight: 800;
}

.article-content .implementation-row h3 {
  margin: 0;
  color: var(--ink);
  font-size: 1.08rem;
  line-height: 1.28;
}

.article-content .implementation-row p {
  color: var(--muted);
  font-size: 0.96rem;
  line-height: 1.55;
}

.article-stat-grid {
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  gap: 12px;
  margin: 24px 0;
}

.article-stat-grid div {
  min-height: 124px;
  padding: 18px;
  border: 1px solid var(--line);
  border-radius: 8px;
  background: var(--brand-green-soft);
}

.article-stat-grid strong {
  display: block;
  color: var(--ink);
  font-size: 1.8rem;
  line-height: 1;
}

.article-stat-grid span {
  display: block;
  margin-top: 10px;
  color: var(--muted);
  line-height: 1.35;
}

.article-cta {
  margin-top: 60px;
  padding: 32px;
  border-radius: 8px;
  background:
    linear-gradient(135deg, rgba(102, 204, 51, 0.26), transparent 52%),
    var(--surface-alt);
  border: 1px solid var(--line);
}

.article-cta h2 {
  margin: 0;
}

.article-cta p {
  margin-bottom: 24px;
}

.case-section {
  color: var(--ink);
  background: var(--surface-alt);
}

.case-section .section-kicker,
.case-section .case-meta {
  color: var(--link-blue);
}

.case-section h2,
.case-section h3 {
  color: var(--ink);
}

.case-heading {
  display: grid;
  grid-template-columns: minmax(0, 0.95fr) minmax(0, 1.05fr);
  gap: 56px;
  align-items: end;
  margin-bottom: 34px;
}

.case-heading p {
  color: var(--muted);
}

.case-grid {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 16px;
}

.video-showcase {
  display: grid;
  grid-template-columns: minmax(0, 1.22fr) minmax(320px, 0.78fr);
  gap: 18px;
  align-items: stretch;
}

.featured-video,
.video-playlist {
  border: 1px solid var(--line);
  border-radius: 8px;
  background: var(--surface);
}

.featured-video {
  overflow: hidden;
}

.video-poster {
  position: relative;
  display: block;
  width: 100%;
  border: 0;
  cursor: pointer;
  overflow: hidden;
  background:
    linear-gradient(120deg, rgba(255, 255, 255, 0.72), rgba(255, 255, 255, 0.18)),
    radial-gradient(circle at 72% 24%, rgba(102, 204, 51, 0.42), transparent 22%),
    linear-gradient(135deg, rgba(0, 59, 149, 0.9), rgba(44, 62, 80, 0.78));
}

.video-poster::before,
.video-poster::after,
.playlist-thumb::before,
.playlist-thumb::after,
.modal-video-frame::before,
.modal-video-frame::after {
  content: "";
  position: absolute;
  pointer-events: none;
}

.video-poster::before,
.modal-video-frame::before {
  inset: 15% 8% auto 42%;
  height: 42%;
  border: 1px solid rgba(255, 255, 255, 0.42);
  background: rgba(255, 255, 255, 0.12);
  transform: skewX(-12deg);
}

.video-poster::after,
.modal-video-frame::after {
  inset: auto 0 0 0;
  height: 44%;
  background:
    linear-gradient(90deg, transparent, rgba(226, 246, 215, 0.26)),
    repeating-linear-gradient(90deg, rgba(255, 255, 255, 0.18) 0 1px, transparent 1px 42px);
}

.video-poster-large {
  aspect-ratio: 16 / 9;
}

.play-icon {
  position: absolute;
  left: 28px;
  bottom: 28px;
  z-index: 2;
  display: grid;
  width: 58px;
  height: 58px;
  place-items: center;
  background: var(--brand-green);
  border-radius: 50%;
  box-shadow: 0 16px 38px rgba(44, 62, 80, 0.2);
}

.play-icon::before {
  content: "";
  width: 0;
  height: 0;
  margin-left: 4px;
  border-top: 11px solid transparent;
  border-bottom: 11px solid transparent;
  border-left: 16px solid var(--ink);
}

.video-duration {
  position: absolute;
  right: 18px;
  bottom: 18px;
  z-index: 2;
  padding: 7px 10px;
  color: var(--surface);
  background: rgba(44, 62, 80, 0.82);
  border-radius: 8px;
  font-size: 0.82rem;
  font-weight: 700;
}

.featured-video-copy {
  padding: 28px;
}

.featured-video-copy h3 {
  max-width: 15ch;
  margin: 12px 0 0;
  color: var(--ink);
  font-size: 2.3rem;
  line-height: 1.05;
}

.featured-video-copy p {
  max-width: 54ch;
  color: var(--muted);
  line-height: 1.62;
}

.video-playlist {
  display: grid;
  gap: 0;
  padding: 10px;
}

.playlist-item {
  display: grid;
  grid-template-columns: 92px minmax(0, 1fr);
  gap: 14px;
  align-items: center;
  padding: 12px;
  border: 0;
  border-radius: 8px;
  color: var(--ink);
  background: transparent;
  cursor: pointer;
  text-align: left;
  transition: background 180ms ease, transform 180ms ease;
}

.playlist-item:hover,
.playlist-item:focus-visible {
  background: var(--surface-soft);
  transform: translateY(-1px);
}

.playlist-thumb {
  position: relative;
  display: block;
  aspect-ratio: 16 / 10;
  overflow: hidden;
  border-radius: 8px;
  background:
    radial-gradient(circle at 72% 28%, rgba(102, 204, 51, 0.52), transparent 18%),
    linear-gradient(135deg, rgba(0, 59, 149, 0.88), rgba(44, 62, 80, 0.76));
}

.playlist-thumb::before {
  inset: 16% 10% auto 40%;
  height: 44%;
  border: 1px solid rgba(255, 255, 255, 0.36);
  background: rgba(255, 255, 255, 0.12);
  transform: skewX(-10deg);
}

.playlist-thumb::after {
  left: 12px;
  bottom: 10px;
  width: 20px;
  height: 20px;
  background: var(--brand-green);
  border-radius: 50%;
}

.playlist-thumb span {
  position: absolute;
  right: 10px;
  bottom: 9px;
  width: 32px;
  height: 2px;
  background: rgba(255, 255, 255, 0.72);
}

.korea-thumb {
  background:
    radial-gradient(circle at 22% 28%, rgba(226, 246, 215, 0.76), transparent 20%),
    linear-gradient(135deg, rgba(44, 62, 80, 0.76), rgba(0, 59, 149, 0.86));
}

.asean-thumb {
  background:
    radial-gradient(circle at 64% 30%, rgba(102, 204, 51, 0.46), transparent 24%),
    linear-gradient(135deg, rgba(0, 59, 149, 0.7), rgba(226, 246, 215, 0.62));
}

.playlist-item strong {
  display: block;
  color: var(--ink);
  font-size: 1rem;
  line-height: 1.25;
}

.playlist-item small {
  display: block;
  margin-top: 8px;
  color: var(--muted);
  font-size: 0.84rem;
}

.video-card-grid {
  margin-top: 18px;
}

.case-card {
  min-height: 260px;
  padding: 28px;
  color: var(--ink);
  background: var(--surface);
  border-color: var(--line);
}

.case-card h3 {
  font-size: 1.45rem;
}

.case-card p {
  color: var(--muted);
}

.video-card {
  min-height: 218px;
}

.text-link {
  display: inline-flex;
  margin-top: 30px;
  color: var(--link-blue);
  font-weight: 800;
  text-decoration: none;
  transition: transform 180ms ease;
}

.about-section {
  background: var(--surface-alt);
}

.about-grid {
  display: grid;
  gap: 16px;
}

.about-card {
  padding: 24px;
}

.about-card h3 {
  margin-top: 22px;
  font-size: 1.28rem;
}

.about-card p {
  color: var(--muted);
  line-height: 1.58;
}

.values-section {
  background: var(--surface);
}

.value-grid {
  display: grid;
  grid-template-columns: repeat(5, minmax(0, 1fr));
  gap: 1px;
  overflow: hidden;
  border: 1px solid var(--line);
  border-radius: 8px;
  background: var(--line);
}

.value-card {
  min-height: 300px;
  padding: 26px;
  background: var(--surface);
}

.value-card span {
  color: var(--link-blue);
  font-size: 0.78rem;
  font-weight: 800;
}

.value-card h3 {
  margin: 28px 0 0;
  color: var(--ink);
  font-size: 1.24rem;
  line-height: 1.22;
}

.value-card p {
  margin: 20px 0 0;
  color: var(--muted);
  line-height: 1.58;
}

.insight-list {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 16px;
}

.insight-card {
  display: flex;
  min-height: 260px;
  flex-direction: column;
  justify-content: space-between;
  padding: 28px;
  text-decoration: none;
  transition: transform 180ms ease, box-shadow 180ms ease;
}

.insight-card:hover,
.insight-card:focus-visible {
  box-shadow: var(--shadow);
}

.insight-card h3 {
  max-width: 18ch;
  font-size: 1.55rem;
}

.read-more {
  color: var(--ink);
  font-weight: 800;
}

.final-cta {
  padding: 96px 0;
  color: var(--ink);
  background:
    linear-gradient(135deg, rgba(102, 204, 51, 0.34), transparent 42%),
    linear-gradient(315deg, rgba(0, 59, 149, 0.08), transparent 40%),
    var(--brand-green-soft);
}

.final-cta-inner {
  width: min(900px, calc(100% - 40px));
  margin: 0 auto;
  text-align: center;
}

.final-cta h2 {
  color: var(--ink);
}

.final-cta p {
  max-width: 650px;
  margin: 24px auto 32px;
  color: var(--muted);
}

.site-footer {
  padding: 32px 0;
  color: rgba(255, 255, 255, 0.72);
  background: var(--ink);
}

.video-modal {
  position: fixed;
  inset: 0;
  z-index: 40;
  display: grid;
  place-items: center;
  padding: 24px;
}

.video-modal.hidden {
  display: none;
}

.video-modal-backdrop {
  position: absolute;
  inset: 0;
  border: 0;
  background: rgba(44, 62, 80, 0.42);
  backdrop-filter: blur(10px);
}

.video-modal-panel {
  position: relative;
  z-index: 1;
  display: grid;
  grid-template-columns: minmax(0, 1.2fr) minmax(320px, 0.8fr);
  width: min(980px, 100%);
  overflow: hidden;
  border-radius: 8px;
  background: var(--surface);
  box-shadow: var(--shadow);
}

.video-modal-close {
  position: absolute;
  top: 14px;
  right: 14px;
  z-index: 3;
  width: 40px;
  height: 40px;
  border: 1px solid rgba(255, 255, 255, 0.36);
  border-radius: 8px;
  color: var(--surface);
  background: rgba(44, 62, 80, 0.78);
  cursor: pointer;
  font-size: 1.5rem;
  line-height: 1;
}

.modal-video-frame {
  position: relative;
  min-height: 430px;
  background:
    radial-gradient(circle at 78% 24%, rgba(102, 204, 51, 0.46), transparent 20%),
    linear-gradient(135deg, rgba(0, 59, 149, 0.9), rgba(44, 62, 80, 0.82));
}

.modal-video-frame .play-icon {
  left: 50%;
  top: 50%;
  bottom: auto;
  transform: translate(-50%, -50%);
}

.modal-video-copy {
  padding: 42px;
  align-self: center;
}

.modal-video-copy h2 {
  margin: 12px 0 18px;
  color: var(--ink);
  font-size: 2.2rem;
  line-height: 1.08;
}

.modal-video-copy p {
  color: var(--muted);
  line-height: 1.65;
}

.footer-inner {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 24px;
}

.footer-brand .brand-logo {
  width: 156px;
  padding: 8px 10px;
  background: var(--surface);
  border-radius: 8px;
}

.footer-inner p {
  margin: 0;
}

@media (max-width: 980px) {
  .site-menu {
    position: fixed;
    inset: 78px 0 auto 0;
    display: none;
    flex-direction: column;
    align-items: stretch;
    gap: 0;
    padding: 18px 20px 24px;
    background: rgba(255, 255, 255, 0.98);
    border-bottom: 1px solid var(--line);
    box-shadow: var(--shadow);
  }

  .site-menu.is-open {
    display: flex;
  }

  .site-menu a {
    padding: 14px 0;
  }

  .nav-cta {
    display: inline-flex;
    width: fit-content;
    margin-top: 10px;
    padding: 12px 16px !important;
  }

  .menu-toggle {
    display: block;
  }

  .hero,
  .hero-inner {
    min-height: 650px;
  }

  .hero h1 {
    font-size: 3.45rem;
  }

  .hero-copy {
    font-size: 1.15rem;
  }

  .section-split,
  .section-split.reverse,
  .case-heading,
  .subpage-hero-grid,
  .article-layout,
  .video-showcase,
  .video-modal-panel {
    grid-template-columns: 1fr;
    gap: 34px;
  }

  .section-copy {
    position: static;
  }

  .article-aside {
    position: static;
  }

  .section h2,
  .final-cta h2 {
    font-size: 2.4rem;
  }

  .subpage-hero h1 {
    font-size: 3rem;
  }

  .region-grid {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }

  .gtm-system {
    padding: 30px;
  }

  .gtm-system::before {
    left: 56px;
    right: auto;
    top: 42px;
    bottom: 42px;
    width: 2px;
    height: auto;
    background: linear-gradient(180deg, var(--brand-green), rgba(0, 59, 149, 0.5));
  }

  .flow-lane {
    grid-template-columns: 1fr;
    gap: 18px;
  }

  .flow-node {
    min-height: auto;
  }

  .flow-node h3 {
    max-width: 18ch;
    margin-top: 26px;
    font-size: 1.78rem;
  }

  .flow-node-localize h3 {
    max-width: 20ch;
  }

  .flow-connector {
    width: 54px;
    height: 44px;
    margin-top: -4px;
    margin-bottom: -4px;
  }

  .flow-connector::before {
    left: 26px;
    right: auto;
    top: 0;
    width: 2px;
    height: 100%;
  }

  .flow-connector::after {
    left: 21px;
    right: auto;
    top: auto;
    bottom: 1px;
    border: solid rgba(0, 59, 149, 0.66);
    border-width: 0 2px 2px 0;
    transform: rotate(45deg);
  }

  .case-grid {
    grid-template-columns: 1fr;
  }

  .article-stat-grid {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }

  .implementation-chart-header {
    display: none;
  }

  .implementation-row {
    grid-template-columns: 1fr;
    gap: 0;
  }

  .implementation-row > * + * {
    border-top: 1px solid var(--line);
  }

  .value-grid {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }

  .modal-video-frame {
    min-height: 320px;
  }
}

@media (max-width: 680px) {
  .nav-shell,
  .section-inner,
  .footer-inner,
  .hero-inner,
  .final-cta-inner {
    width: min(100% - 28px, var(--content));
  }

  .brand-logo {
    width: 138px;
  }

  .hero {
    min-height: 720px;
  }

  .hero-image {
    opacity: 0.72;
    object-position: 62% center;
  }

  .hero-shade {
    background:
      linear-gradient(180deg, rgba(255, 255, 255, 0.98) 0%, rgba(255, 255, 255, 0.96) 52%, rgba(255, 255, 255, 0.72) 100%);
  }

  .hero-inner {
    min-height: 720px;
    padding-top: 76px;
  }

  .hero h1 {
    max-width: 10ch;
    font-size: 3rem;
  }

  .subpage-hero {
    padding: 72px 0;
  }

  .subpage-hero h1 {
    font-size: 2.45rem;
  }

  .hero-copy {
    font-size: 1.06rem;
  }

  .hero-actions {
    flex-direction: column;
  }

  .button {
    width: 100%;
  }

  .trust-row {
    margin-top: 38px;
  }

  .trust-row span {
    width: 100%;
  }

  .section {
    padding: 72px 0;
  }

  .section h2,
  .final-cta h2 {
    font-size: 2rem;
  }

  .problem-grid,
  .region-grid,
  .insight-list,
  .article-stat-grid,
  .value-grid {
    grid-template-columns: 1fr;
  }

  .region-card,
  .case-card,
  .about-card,
  .insight-card,
  .value-card {
    min-height: auto;
  }

  .gtm-system {
    padding: 22px;
  }

  .gtm-system::before {
    left: 48px;
  }

  .flow-node-header {
    min-height: 50px;
    padding: 0 12px;
  }

  .flow-node h3 {
    max-width: none;
    font-size: 1.55rem;
  }

  .execution-layer {
    grid-template-columns: 1fr;
  }

  .market-node {
    min-height: auto;
    padding: 20px 0;
  }

  .market-node + .market-node {
    border-top: 1px solid rgba(44, 62, 80, 0.16);
    border-left: 0;
  }

  .playlist-item {
    grid-template-columns: 78px minmax(0, 1fr);
  }

  .featured-video-copy,
  .modal-video-copy {
    padding: 24px;
  }

  .featured-video-copy h3,
  .modal-video-copy h2 {
    font-size: 1.65rem;
  }

  .footer-inner {
    align-items: flex-start;
    flex-direction: column;
  }
}